Strategy the first: use physical attraction to your advantage. One of the very first stories to come out on her was about her being America's Hottest Governor. This made me nervous because I recall from my social psychology classes how much impact attraction can have in hiring decisions.
Strategy the second: attack the media. That one never gets old. Oh, how I wish for a liberal media! Hell, I'd be happy with a non corporate controlled media. There is no political balance as these corporate stooges back so far away from anything resembling fairness or investigation for fear of being labeled 'librul'. Bullshit!
Strategy the third: muddy the waters. Poor Sarah is being attacked by the evil democrats because she's a woman. Soon it will be an attack on working mothers everywhere. Or it could be because she is a christian, though personally I would classify her as a mouthbreathing end of days complete and utter nutjob fundie.
These issues are all potential red meat for the low information voters out there who have only been exposed to the candidates during the political ads played during the breaks on American Idol or some such crap. Remember, it doesn't have to be substantive to have a huge impact and these fuckers know how to use marketing to their advantage.
This whole situation is dominating the media cycle, though it really belongs more on Jerry Springer than in our political discourse. All arguments not pertaining directly to the issues at hand muddy the waters and make it easier for the republicans to **gods forbid** win. They can't win on issues. Divide and conquer is the Rove play here, and it will indeed be played. Please think about the big picture here. Think of what has happened to the constitution during the bush regime. Think about preemptive war without rationale. Think about reproductive freedom, as it won't just be about Roe as these brilliantly evil thinkers in the administration have already moved towards reclassifying birth control as abortion.
Also think about what will happen if Obama comes into office. All that illegal shit the bushies have been getting away with for years will be examined with a fine tooth come as it well should be. Lawbreakers WILL BE PROSECUTED!!! They know this and have no moral issues with lying, cheating, or stealing to save their collective asses from jail.
If you have been living under a rock or perhaps just want more information on her, this site has the best comprehensive listing of issues.